The purpose of a lead generating IDX website is to capture contact information from potential clients and generate new sales opportunities for your real estate business. IDX for websites is a powerful tool that can be used to drive more traffic, capture leads, and ultimately increase sales. However, it’s important to understand the anatomy of a lead generating IDX website and how to effectively optimize it to achieve the best results.
What is a Lead Generating IDX Website?
An IDX (Internet Data Exchange) website pulls information on real estate properties from an existing database. The most common example is providing local listing information pulled from a Multiple Listing Service (MLS).
IDX for websites in real estate enables consumers to search for listings, research comprehensive details, and view listing images, all without leaving your website. IDX websites are often used by real estate professionals to showcase their listings, attract new leads, and generate sales.
A lead generating IDX website is fully optimized to capture client leads. It includes features such as registration forms, contact forms, email subscriptions, and more. These features allow users to submit their contact information and become potential leads.
Optimizing Your IDX Website Functionality
In today’s digital world, it’s essential to make sure your real estate website is mobile-friendly and can be accessed from anywhere. Because clients of all kinds generally have a smartphone on them, a large portion of your visitors will likely be accessing your website from their mobile devices, so it’s important to make sure your site is optimized for mobile viewing and data entry. A certain percentage of visitors will still prefer a larger computer screen, so be sure to make your site responsive in all formats.
To be discovered, focus on SEO (Search Engine Optimization) as one of the best ways to get your website to rank higher in search engine results. Strategically stacking your website with SEO keywords will help you increase website traffic and improve your website’s visibility. For example, the SimplyRETS WordPress IDX plugin follows best practices for generating SEO for your real estate listings.
Building User-Friendly IDX Websites
Content is key when it comes to attracting potential leads. You’ll want to make sure your website has informative and interesting content that will engage your visitors. This will help you capture more leads and generate more sales.
With IDX for your website, clients will be able to explore your real estate listings and services. By integrating MLS listings on your website, your website is more expansive and your credibility increases.
Social media is a great way to promote your website and attract new leads. Make sure to post regularly and engage with your followers to build relationships and gain more leads. By including links and references to your real estate website, you can create a steady flow of traffic, especially if there is some helpful advice or observations included.
You’ll want to make sure your website is designed to convert leads into customers. Make sure to include features such as MLS listings search, registration forms, contact forms, and email subscriptions to make it easy for visitors to become leads. For clients looking for a trustworthy place to find their next home, using IDX on your website will help draw them in for a sale.
Lead-generating IDX websites are a powerful tool for real estate professionals to capture potential clients and generate sales. By understanding the anatomy of a lead generating IDX website and optimizing it with the tips above, you’ll be able to drive more website traffic, capture more leads, and ultimately, increase sales.