How to Create Lead-Generating Sidebars for Your IDX Website

Nick rets, webapi, idx, api, wordpress

Creating lead-generating sidebars for your IDX website is an important part of building a successful online presence for real estate agents, especially for those using IDX for WordPress. Lead-generating sidebars can help agents convert more visitors into leads, allowing a more efficient process for potential home buyers and sellers to contact them for their services. While there are many ways to approach the design of a sidebar, there are a few key best practices that can help you create an effective one.

How to create lead generating sidebars for your IDX website

What is a WordPress IDX Sidebar?

Are you a real estate agent looking for new ways to generate leads? Have you thought about adding sidebars to your IDX for WordPress website? First, what exactly is a sidebar? A sidebar is the section of a website that typically appears along the side of a page, often containing more content and links to additional resources.

It can be used to display information such as contact information, lead forms, related articles, etc. With an IDX website, you can also add things like featured listings and search forms to encourage users to browse your real estate listings.

Identify Which IDX WordPress Pages Will Benefit from Having a Sidebar

Are you using the SimplyRETS WordPress plugin? Check out the available sidebar widgets here.

Are you looking to optimize your IDX for WordPress pages for your real estate website? Property search and listing details pages can greatly benefit from a sidebar that includes filters, saved searches, and featured listings. With a sidebar, users can easily navigate through your website and find the data that meets their specific criteria.

What Makes an Effective Sidebar?

  • Choose the right lead-generating content for your WordPress IDX website sidebars. By including interesting content that’s both relevant to your audience and connected to your business goals, you can attract potential customers and encourage them to engage with your brand.
  • Format the IDX for WordPress sidebar content in an attractive and organized way. Consider organizing your content into categories, using eye-catching icons, and keeping it concise yet informative.
  • Utilize visuals and colors to draw attention to key links and resources. By utilizing these elements, you can draw attention to key points that are valuable for your viewers. Whether it’s featured real estate listings or a social media post, incorporating visually stunning images or graphics will instantly add value to your content.
  • Incorporate a call to action (CTA) such as the “contact us” or “schedule showing” buttons. By strategically placing CTAs throughout your IDX for WordPress website, you will not only increase engagement but also drive conversions and ultimately grow your business.
  • Place links that redirect readers to other parts of your IDX for the WordPress website. Not only do these internal links improve the user experience, but they also boost your website’s SEO.

Effectively utilizing a sidebar on your WordPress IDX website is one of the best ways to help generate leads for real estate agents. If you’re in need of assistance developing an effective sidebar design for your WordPress IDX pages, contact SimplyRETS and let us help you build your custom WordPress IDX website so that you can start generating leads quickly and efficiently!


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